Alaa Khalefa

I bridge the gap between emerging AI and bottom-line commercial impact.

Currently at Qatar Airways

Recognized for leading high-stakes innovation portfolios, I specialize in transforming complex technical capabilities into scalable, revenue-generating products. I don't just manage portfolios; I synchronize cross-functional teams to deliver at velocity. My goal is always clear: redefining market standards by aligning frontier technology with operational excellence.

AI Strategy & Implementation

Transforming emerging AI capabilities into production-ready solutions that drive measurable business outcomes.

Innovation Portfolio Leadership

Managing high-stakes innovation initiatives from concept to market, balancing risk with commercial potential.

Cross-functional Orchestration

Synchronizing engineering, design, product, and business teams to deliver complex projects at velocity.

Commercial Transformation

Converting technical capabilities into scalable, revenue-generating products that redefine market standards.

Design Futures Manager

Qatar Airways · Full-time · Doha, Qatar

Stealth Mode

May 2024 – Present

Lead Product Designer

Qatar Airways · Doha

Sep 2019 – Jun 2024

Senior Product Designer

NET-A-PORTER · Contract · London, UK

May 2019 – Aug 2019

Product UX Designer

Momentum Design Lab · Contract · London, UK

Nov 2018 – May 2019

Product Design Consultant

Dotted Arrow · Contract · London

Oct 2016 – Nov 2018

Let's connect

Open to discussing AI strategy, innovation leadership, and transformative opportunities.