Alaa Khalefa
I'm Alaa. Design roots. Engineering mind. Innovation drive. Commercial instinct. I lead AI product innovation at Qatar Airways, where all four meet.
About
With nearly a decade at the intersection of design, AI and commercial strategy, I lead multi-million dollar innovation portfolios across aviation, luxury e-commerce and enterprise digital products. I bring together engineering, design and business teams to ship products that impact the experience of millions of travellers and shoppers globally and open new revenue streams.
Expertise
AI Product Strategy
Shipping GenAI, ML and computer-vision products from proof of concept to production across aviation and e-commerce at enterprise scale.
Innovation Portfolio Management
Running concurrent multi-million dollar innovation bets, from early-stage ideation through to market launch and commercial validation.
Cross-functional Orchestration
Aligning large, distributed teams across engineering, design, data science and commercial ops to deliver complex programmes at velocity.
Design-led Product Thinking
Using deep design expertise as a strategic lever to simplify complexity, elevate customer experience and unlock new revenue opportunities.
Experience
Qatar Airways
Design Futures Manager
Leading AI innovation strategy across the digital product portfolio
Stealth Mode
May 2024 – Present
Lead Product Designer
End-to-end ownership of flagship digital products at a global scale
Sep 2019 – Jun 2024
Senior Product Designer
NET-A-PORTER · Contract · London, UK
Shaping the luxury e-commerce experience for a global fashion platform
May 2019 – Aug 2019
Product UX Designer
Momentum Design Lab · Contract · London, UK
Designing complex enterprise products for UK financial services clients
Nov 2018 – May 2019
Product Design Consultant
Dotted Arrow · Contract · London
Consulting on product design strategy for startups and scale-ups
Oct 2016 – Nov 2018
Let's talk
Open to discussing AI strategy, innovation leadership, and transformative opportunities.